Battle Of The Shopping Bots
You may have noticed shopping results in Google AI Mode recently. This is because Google released Universal Commerce Protocol (UCP) for retailers. Partnering with brands and platforms like Shopify, Etsy, …
May The Farce Be With You
From Our Linkedin Newsletter 404: Strategy Not Found For the past few years, generative AI image and video tools have taken liberties with intellectual property. From adorable little sorta-minions to …
Return Of The Generalist?
From 404: Strategy Not Found (Newsletter by Sean Hecking) In the early days of Internet marketing, all digital ad work was done manually. Photoshop animated GIF Display ad banners were …
May Newsletter
AI Max Released Google announced AI Max to its Ads toolset. This appears to be the next generation of what’s currently Dynamic Search Ads. Google is claiming the tool, Beta …
March Newsletter
Historical Search Engine Updates [Moz]Things are heating up 🔥 on Google the past few years. A look at search results over the past several years shows more frequent updates and …
February Newsletter
2024 SEO Year In Review [Searchengine Land]A look at major Google Search updates throughout 2024 and their impact. Lots of activity in the past year at Google. From the March …