Is your Google Ads or Meta campaign delivering poor quality leads or struggling with ROAS? Does your agency give you a blank stare when asked about ROI or what to do next? It’s time to get professional help.
Professional PPC Consulting
We design search engine advertising campaigns with the goal of generating brand awareness, improving lead quality, resulting in higher return on ad spend and lower costs over time. If you’re not tracking key metrics or don’t know what to track, we can help you get the right data in place to improve your campaign strategy.
- Ads Strategy & Campaign Structure: Competitive Analysis, Campaign Build, Keyword Research, Audience Research, Restructure, Management & Ongoing Optimization.
- Google Ads Audit: A hands-on review of account performance, detailed reporting and recommendations, along with a road map for the first 3-6 months of PPC management. We recommend most companies start with an audit to help benchmark performance and set a path for growth.
- Merchant Accounts: We provide feed optimization, management, troubleshooting, strategy and consulting. Our team has decades of experience working with Google Shopping and setting up Merchant Accounts for small companies and large enterprise e-commerce websites.
- Shopping Ads: Our team will work closely with your product managers and marketing team to optimize product placement on major shopping networks. Our team has helped clients using Shopify Marketplace, Google Shopping, Bing Shopping, and more.
- Google Tag Manager & Analytics Consulting: We have several years of experience working with tracking pixels, tags, and scripts used by Google Tag Manager, Meta and other major advertising platforms. We have also helped companies track custom events and tags for custom in-house platforms.
- Remarketing: We provide strategy, audience building, custom audiences, and optimization.
- Local Search Optimization: Google maps optimization, NAP syndication services, tracking and reporting.
Sean Hecking Consulting is an Asheville NC Google Ads certified PPC agency providing full service PPC management services, including campaign strategy, keyword research, ad copy testing, and ongoing optimization. Talk to an expert PPC consultant first before launching your next campaign or hiring another agency.
Resources & Client Case Studies
Learn more about digital media and advertising through our case studies and POVs.
POV: PPC vs Programmatic & AI – Learn how AI tools have changed paid media management. Google and Meta have released several AI optimization features, some good and some bad.
PPC Conquesting POV – Check out our POV on buying competitors branded keywords. Are these competitor bids eating into your ad budget?
Navigating 2025 for DTC & E-commerce – 2025 was a difficult year for some businesses, learn how you can fine tune your strategy to improve business in 2026 and beyond.
Avoid Click Fraud – Learn how to prevent invalid clicks and click fraud in your ad account. Stop wasting advertising spend on poor quality Display or poor targeting.
Consumer Products Case Study – Learn how a consumer products company increased brand awareness and improved dealer page visits through better Google Ads optimization.
Travel Industry Case Study – Learn how a North Carolina based company increased bookings through Local SEO and Google Ads.
Not sure where to start?
We offer a free 30 minute consultation. Contact Sean today to learn more!