The Google Ads audit is a comprehensive review of a company’s Google Ads pay-per-click (PPC) campaigns. Our audits identify areas of improvement, inefficiencies, and opportunities for optimization to enhance the performance of PPC campaigns.

An audit typically covers various aspects of the Google Ads account, including campaign structure, keyword selection, ad copy, targeting settings, bidding strategies, budget allocation, ad assets, landing pages, conversion tracking, and overall account health.

An audit may include:

  1. Campaign Structure: Reviewing the organization and hierarchy of campaigns, ad groups, and keywords to ensure they align with business goals and audience targeting.
  2. Keyword Performance: Assessing the relevance, search volume, competition, and performance metrics (such as click-through rate, conversion rate, and cost per acquisition) of keywords to identify opportunities for optimization or expansion.
  3. Ad Copy and Creative: Evaluating the effectiveness of ad copy, headlines, descriptions, and visual assets in attracting clicks, generating leads, and driving conversions. Suggestions for A/B testing and optimization may be provided.
  4. Targeting and Audiences: Reviewing targeting settings, including geographic, demographic, and device targeting, as well as audience lists and remarketing strategies, to ensure campaigns reach the most relevant and valuable audience segments.
  5. Bid Optimization: Analyzing bidding strategies, bid adjustments, and budget allocation to maximize ROI while controlling costs. Recommendations may include adjustments to bidding strategies, bid modifiers, and budget reallocation based on performance data.
  6. Assets: Assessing the use and performance of ad extensions such as call extensions, location extensions, and site-links to enhance ad visibility, click-through rates, and user engagement.
  7. Landing Page Evaluation: Reviewing the relevance, quality, and conversion optimization of landing pages linked to Google Ads campaigns to ensure a seamless user experience and maximize conversion rates.
  8. Conversion Tracking and Measurement: Verifying the setup and accuracy of conversion tracking, including tracking codes, goals, and e-commerce tracking, to accurately measure campaign performance and ROI.
  9. Account Health and Best Practices Compliance: Checking for compliance with Google Ads policies, account structure best practices, and recommended optimizations to ensure long-term success and prevent potential issues such as ad disapproval or account suspension.
  10. Recommendations and Road Map: Summarizing findings and providing actionable recommendations for optimizing Google Ads campaigns, improving performance, and achieving business objectives.

Overall, a PPC audit aims to provide valuable insights and actionable recommendations to help businesses maximize the effectiveness of their advertising investment on Google platforms.

Book a call with Sean today to learn more about the ads audit.