Digital marketing tips and case studies.
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Generative AI Case Study
Google’s Generative AI reporting started in 2026. Since then we’ve collected data from several months across dozens of current and past accounts in each industry. Below are the average visibility percentages relative to Search Engine visibility. Note, this study was conducted using only data we had access to directly via Google Search Console and Google…
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E-commerce Google Ads Restructure
Case Study Summary Sean Hecking Consulting (SHC) executed a restructuring of a clients’ Google Ads & Merchant Center accounts for better targeting and reporting. SHC conducted a full PPC audit and noted a steady decline in paid media and organic search performance starting in 2023. The campaigns had overlapping ad formats targeting the same audiences…
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Finding A Good PPC Agency
Most companies have trouble finding a good PPC agency to run their Google Ads or Meta campaigns. If you’re struggling to find a good partner, you’re not alone. Up to 30% of companies plan to switch their marketing partner each year (AdAge, 2021). Companies seek out a Google Ads manager or paid media company to…
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Yoast SEO & GEO Basics
Yoast 27: Task List Feature POV Sean Hecking Discusses Yoast SEO / GEO Pros & Cons This video provides an overview of the Yoast SEO WordPress plugin, highlighting both its strengths and limitations. Sean Hecking Consulting explains that Yoast offers valuable foundational SEO & GEO guidance, particularly through its readability analysis, which helps improve content…
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Is SEO Killing Your Ads ROI?
This may sound like a strange question. Your SEO strategy is somehow responsible for a decline in Google Ads PPC performance but that’s what happened. How is SEO impacting or influencing your paid media performance? Sometimes it can be hard to connect the dots. Let’s start with a hypothetical scenario. SEO Clicks Begin To Decline…