Digital marketing tips and case studies.

  • Yoast SEO & GEO Basics

    Yoast 27: Task List Feature POV Sean Hecking Discusses Yoast SEO / GEO Pros & Cons This video provides an overview of the Yoast SEO WordPress plugin, highlighting both its strengths and limitations. Sean Hecking Consulting explains that Yoast offers valuable foundational SEO guidance, particularly through its readability analysis, which helps improve content quality and…

  • Is SEO Killing Your Ads ROI?

    This may sound like a strange question. Your SEO strategy is somehow responsible for a decline in Google Ads PPC performance but that’s what happened. How is SEO impacting or influencing your paid media performance? Sometimes it can be hard to connect the dots. Let’s start with a hypothetical scenario. SEO Clicks Begin To Decline…

  • Battle Of The Shopping Bots

    You may have noticed shopping results in Google AI Mode recently. This is because Google released Universal Commerce Protocol (UCP) for retailers. Partnering with brands and platforms like Shopify, Etsy, Target, Walmart, and more. Pilot merchants include Petco and Samsonite. This protocol promises to make AI Mode & Gemini shopping a seamless experience. The UCP…

  • Is AI Taking Over PPC Management?

    Are AI robots taking over PPC management?

  • May The Farce Be With You

    From Our Linkedin Newsletter 404: Strategy Not Found For the past few years, generative AI image and video tools have taken liberties with intellectual property. From adorable little sorta-minions to iconic kinda-princesses, AI graphics tools have generated countless fakes of popular Disney and Universal characters. There were basic keyword protections, but many LLMs could be…

  • Return Of The Generalist?

    From 404: Strategy Not Found (Newsletter by Sean Hecking) In the early days of Internet marketing, all digital ad work was done manually. Photoshop animated GIF Display ad banners were popular. Each slide of the animation was created frame by frame, exported then uploaded to different paid media networks. Most of these jobs in the…