Digital marketing tips and case studies.

  • Finding A Good PPC Agency

    Most companies have trouble finding a good PPC agency to run their Google Ads or Meta campaigns. If you’re struggling to find a good partner, you’re not alone. Up to 30% of companies plan to switch their marketing partner each year (AdAge, 2021). Companies seek out a Google Ads manager or paid media company to…

  • Yoast SEO & GEO Basics

    Yoast 27: Task List Feature POV Sean Hecking Discusses Yoast SEO / GEO Pros & Cons This video provides an overview of the Yoast SEO WordPress plugin, highlighting both its strengths and limitations. Sean Hecking Consulting explains that Yoast offers valuable foundational SEO & GEO guidance, particularly through its readability analysis, which helps improve content…

  • Is SEO Killing Your Ads ROI?

    This may sound like a strange question. Your SEO strategy is somehow responsible for a decline in Google Ads PPC performance but that’s what happened. How is SEO impacting or influencing your paid media performance? Sometimes it can be hard to connect the dots. Let’s start with a hypothetical scenario. SEO Clicks Begin To Decline…

  • Battle Of The Shopping Bots

    You may have noticed shopping results in Google AI Mode recently. This is because Google released Universal Commerce Protocol (UCP) for retailers. Partnering with brands and platforms like Shopify, Etsy, Target, Walmart, and more. Pilot merchants include Petco and Samsonite. This protocol promises to make AI Mode & Gemini shopping a seamless experience. The UCP…

  • Is AI Taking Over PPC Management?

    Are AI robots taking over PPC management?

  • May The Farce Be With You

    From Our Linkedin Newsletter 404: Strategy Not Found For the past few years, generative AI image and video tools have taken liberties with intellectual property. From adorable little sorta-minions to iconic kinda-princesses, AI graphics tools have generated countless fakes of popular Disney and Universal characters. There were basic keyword protections, but many LLMs could be…