Is SEO Killing Your Ads ROI?
This may sound like a strange question. Your SEO strategy is somehow responsible for a decline in Google Ads PPC performance but that’s what happened. How is SEO impacting or …
Is AI Taking Over PPC Management?
Are AI robots taking over PPC management?
POV: Conquesting PPC
Brands coming after your paid search ad keywords like “The Hamburglar on cheeseburgers“ Audience: Google Ads PPC Managers, VP of Marketing, CMO, Branding Strategists, Creative Directors Goal: Improve advertising spend, …
PPC Click Fraud POV
Click Here to Download (PDF) Updated: June 2026 Sean Hecking Consulting Group addresses the pervasive issue of PPC click fraud in Google, Bing & Meta paid media and search ads. …
Consumer Products Google Ads Case Study
Case Study by: Sean Hecking Consulting Group Client: Consumer Products Click Here to Download Challenge(s): Solution: Results:
Law Firm SEO & PPC Case Study
What Is Local SEO? Local SEO helps companies reach more customers by improving their business listings on maps search engines and their placement in organic search. Customers typically perform …
Travel Industry Google Ads
Travel Google Ads Case Study A local restaurant was able to generate 193% more local maps clicks through a combination of Local SEO and Google Ads. Improving local maps exposure …