Generative AI Case Study

Google’s Generative AI reporting started in 2026. Since then we’ve collected data from several months across dozens of current and past accounts in each industry. Below are the average visibility …

E-commerce Google Ads Restructure

Case Study Summary Sean Hecking Consulting (SHC) executed a restructuring of a clients’ Google Ads & Merchant Center accounts for better targeting and reporting. SHC conducted a full PPC audit …