Need help tracking your performance with Google Tag Manager & Google Analytics? Sean Hecking Consulting provides comprehensive analytics consulting, audits, strategy, as well as hands on scripting and tagging. We’re experts in Google Tag Manager setup and testing. Need custom tagging or a new e-commerce setup? Book a consultation today!

What’s Included?

Google Tag Manager and Google Analytics are a powerful combination of tools that can help you measure and optimize marketing. These tools are essentially free but require a professional to get the most value from their data. We also support tagging for other popular platforms, including;

  • Google Merchant Center
  • Google Ads
  • Bing Ads
  • Meta Ads
  • Linkedin Ads
  • Shopify
  • WordPress
  • WooCommerce

Analytics Consulting Services

We typically include Tag Manager services and Google Analytics consulting as part of our ongoing paid media campaign management program. The first step is auditing your tags and data to make sure you have clean data informing your marketing plan. For some clients, they need an audit and customized tracking to work with their specific marketing platform. It’s best to book a consultation to discuss your needs.

E-Commerce & CRM Consulting

If you’re looking to switch e-commerce platforms or exploring CRM tools, we can provide our professional recommendations as part of a analytics audit and digital marketing discovery process. Our Discovery and audits are a great way to learn the options available, and help your executive team make a good decision.

Custom Lead-Gen & E-Commerce Tagging

Many companies are missing data or are not properly tagging their lead generation campaigns. Not having good data and the right metrics in place, while running heavy AI ads automation, can lead to wasted advertising spend and click fraud. Make sure your campaigns and website analytics tools are tracking the right data that matters most for your business.

Most Common Analytics Errors

We’ve audited 100s of websites and find these to be some of the most common issues. If you think your agency is doing any of the following or can’t give you a solid answer on any of these metrics when questioned, its time to get a professional audit. It may also be time to fire your agency.

  • Missing conversions
  • Duplicated conversions
  • Conversions with no lead value or KPI metrics applied
  • Conversions that should be marked as non-revenue driving engagement goals (a common poorly run agency error)
  • Engagement goals added to inflate marketing efforts (a common poorly run agency error)
  • CPA inflated due to wrong or duplicated data
  • ROAS inflated due to wrong or duplicated data
  • More money going to ads that boost the wrong marketing metrics, less going to ones that drive business

Don’t be afriad to as these hard questions during your next agency call. You may be surprised what you find out.