Historical Search Engine Updates
[Moz]
Things are heating up 🔥 on Google the past few years. A look at search results over the past several years shows more frequent updates and fewer major core updates. This could make it harder to spot a change to the search algorithm. Tools like SEM Rush 3rd party data may be less valuable at spotting a hit to SEO performance.
Reddit CEO Says Company Considering A Paywall
[arstechnica]
Reddit is considering putting some content behind a paywall. Potentially opening the door to more of a Facebook marketplace interaction and paid ads within these communities. Some publishers and brands could have their own paid subreddit account. Reddit begin testing its own native advertising ads last year. Apparently these ads only make up 3% of the total inventory currently.
Chegg Sues Google Over AI Overviews
[techcrunch]
Chegg is just one of the businesses filing a complaint about AI Overviews. Many businesses have been impacted by Google’s aggressive use of the AI summary in search results. Some recent reports showing that Google is displaying AI overviews as much as 30% of all search queries. This number is up from the 18% of search queries reported last year. 📈
PMax Channel Reporting
[SEL]
Google is testing channel reports for PMax and announced longer negative match caps. Long awaited more detailed channel data may be coming to Google Ads later this year. We can only hope this includes adjustments for channel exposure as well. 🤞
Digital PR & Link Building For Better SEO
[SEM Rush]
Learn about digital PR and how to set up a basic campaign. This article covers the basics of outreach programs designed to gain exposure, increase links 🔗, and referring traffic back to your website. PR outreach programs are often a forgotten tactic because they can take more time to see results than paid media.
Amazon Expanding Advertising Tools
[digiday]
Amazon continues to grow their platform analytics and tools like Performance+ that offer a PMax style black-box product promotion solution. 3rd party tool providers appear to be the ones seeing the biggest impact so far as these tools may provide less insights and value to the advertisers. Amazon’s walled garden has its pros and cons. Many advertisers like the quick setup of black-box ad formats but many are frustrated by the lack of customization and data.
How To Avoid Wasted Ad Spend
In 2024 we looked at the state of PPC click fraud in paid media. With the expansion of ad automation tools comes more opportunities for suppliers to serve up junk traffic. In this POV, we look at ways to improve your campaign structure to avoid some of the common pitfalls.