Starting a new business or just evaluating your current marketing program? Our Digital Marketing Discovery might be a good fit. The Discovery is a short engagement that’s easy on the budget and can help point you in the right direction.
After an initial consultation, we will conduct research on your industry, competitors, third-party data, etc. Once we’ve spent some time reviewing your website and pulling data, we’ll prepare a summary report which will discuss next steps. Below is a snapshot what’s included in your report.
Included:
Executive Summary:
Provides a concise overview of the key findings and insights gleaned from the digital discovery process. It highlights the main opportunities, challenges, and potential strategies identified during the analysis.
Product/Service & Brand Positioning:
We’ll focus on defining the products or services offered, and positioning the brand within the market. It outlines the unique value propositions, target audience, and messaging strategies to differentiate the brand from competitors. Are you positioned well in the market for success? What category of business is your brand?
Competitive Analysis:
The competitive analysis is a comprehensive examination of competitors within your industry. It assesses their strengths, weaknesses, market share, and strategies to identify opportunities for growth and areas where the brand can gain a competitive advantage. We may look at specific things like Google Ads CPCs or SEO clicks relative to your top competition.
Cost:
We strive to make our Digital Marketing Discovery affordable for startups and SMBs. We typically don’t spend more than a day or two on the discovery. Contact Sean today to learn more about this service and how to get started.