POV: PPC vs Programmatic & AI

Unless you’ve been living under a digital rock, you’ve probably heard about artificial intelligence (AI) or programmatic software being used to run Google Ads, Facebook, and other pay-per-click marketing campaigns. …

Google AMP Case Study

What Is Google AMP? Google AMP or accelerated mobile pages, was released in late 2015 to help companies better optimize their web page content for mobile devices. AMP essentially reformats …